P4M GOLF consolidates over 25 years of senior leadership experience across the global golf industry into a single, highly specialised business.

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Founded by CEO Marc Potter, the company is built on decades of hands-on involvement in the planning, development, and operation of diverse golf projects. Marc has advised and led both emerging ventures and established organisations, delivering strategic insight at every stage of development.

His experience spans elite private clubs in Australia through to billion-dollar destination projects in Dubai. This global exposure has shaped a comprehensive understanding of the industry, informed by collaboration with leading experts and innovators, balanced with a lifelong passion for the game.

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Selected golf businesses/projects Marc has been involved with: